ABOUT

Senior engineering, without the agency overhead.

Sleek App is a boutique studio built on a simple idea: most brands don't need a bloated agency — they need one senior partner who owns the outcome and a trusted bench to scale when it matters.

THE STORY

After a decade shipping software — from startups to Fortune 500 consulting — one pattern kept repeating: talented founders and brands stuck with late, messy, expensive builds and developers who "almost" got it done.

Sleek App exists to be the opposite. Not hours sold by the block, but clarity, execution and outcomes. Today that means leading with AI automation — the fastest way for ecommerce brands to recover revenue and reclaim time — backed by the fullstack engineering to build whatever the automation can't.

We stay deliberately small so every project gets senior attention, and partner with a vetted network of specialists when a build calls for more hands. You get big-agency capability with a single, accountable point of contact.

WHAT WE STAND FOR

Four values, no exceptions.

Ownership

We commit, then deliver. No ghosting, no finger-pointing — the outcome is ours to own.

Clarity

No jargon, no mystery. You always know what's done, what's next, and what's blocked.

Craft

Clean, maintainable work you don't have to babysit — built so future features aren't a rewrite.

Honesty

We recommend what's best for your goals — and tell you straight if we're not the right fit.

10 yr

in web development

6 yr

deep in Shopify

Deloitte

Fortune 500 consulting

Booz Allen
Hamilton

enterprise engineering

WHO YOU WORK WITH

You talk to the person building it.

Portrait of Danny Lim, founder of Sleek App
Danny Lim
Founder & Principal Engineer

Danny Lim founded Sleek App after ten years in web development and six years specializing in Shopify, with Fortune 500 consulting experience at Deloitte and Booz Allen Hamilton. That range — startup speed with enterprise-grade rigor — is exactly what growing ecommerce brands need and rarely get from a single partner.

For larger builds, Danny leads a vetted network of senior freelance specialists — designers, backend engineers and AI practitioners — assembled per project. No account managers, no handoffs to juniors: just senior people who own their work.

Danny Lim breakdancing on stage at a Deloitte University training in Westlake, Texas, as a circle of colleagues cheers him on
Rallying the room at Deloitte UniversityWestlake, Texas
Danny Lim heads-down at a laptop building an app during Solana Breakpoint in Lisbon, Portugal, while working with Kaizen Corps
Shipping through the night at Solana BreakpointLisbon, Portugal
Danny Lim on stage at the Solana Hacker House hackathon in Bogotá, Colombia, presenting Kaizen Corps' product to the audience
Presenting Kaizen Corps at Solana Hacker HouseBogotá, Colombia
IN THEIR WORDS

Don't take our word for it.

★★★★★
The Lead Developer was one of the best frontend developers I have ever worked with. Easy to trust. Strong ownership. Delivered what they committed to.
Kaizen Corps
Kaizen Corps
★★★★★
Extremely professional in communication and ownership of tasks. Quick to take direction and run with it to efficiently produce high-quality work.
David Witwer
David Witwer
★★★★★
Very pleased to have worked with Sleek App. The team was able to quickly grasp the requirements of our complex project and deliver the initial deliverables in good time.
Coulter Peterson
Coulter Peterson

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Small studio. Serious bench.

When a project needs more capacity, we bring in specialists we've worked with and trust — scaling the team up and down around your needs, never padding a payroll you're paying for.

Senior-only delivery, vetted per project
One accountable point of contact
American-founded, transparent communication over email

Let's build something that lasts.

Tell us what you're working on. You'll get a clear recommendation and a straight answer on fit.